Your digital attractiveness has
never mattered more.
Digital Talent Index™ maps your digital presence, identifies areas for improvement and turns the insights into a prioritized action plan with concrete actions to strengthen your attractiveness to candidates.
A clear overview of your digital attractiveness
A preview of the Digital Talent Index™ report — cover page, category analysis and recommendations.
Digital Talent Index™
Strategic report on digital attractiveness
Results per category
6 main categories · 20 sub-criteria
Strategic actions
Prioritized actions with estimated impact
This is a preview — the full report includes deep sub-category analysis, competitor comparison and social media review.
See how you perform against your industry and competitors
Digital Talent Index™ isn't based on an arbitrary scale. Every sub-index and your total score are benchmarked against the industry average in your sector and against the employers you compete with for candidates.
Against the industry average
You immediately see whether you're above or below the average in your industry – and by how much.
Against competitors
You see which employers rank ahead of you and in which categories they are stronger.
Against yourselves
The analysis is repeated on an ongoing basis, so you can see whether the gap to the industry average is closing.
Where you stand among competitors
Example data. In your report, the comparison is based on analyses of other employers in your industry.
6 Main Categories – 20 Sub-Indices
Our analysis tool evaluates your digital presence across 6 strategic main categories with a total of 20 sub-indices.
Attraction
How strong is your digital attraction power?
- •SEO & GEO
- •Social Media
- •Employer Branding
- •Talent Attraction
Experience
How are you perceived from the candidate's perspective?
- •Candidate Experience
- •User Experience (UX)
- •Mobile Optimization
- •Content Quality
Conversion
How effectively do you convert interest into applications?
- •Job Information
- •Application Process
- •Conversion Logic (CTA, friction, flow)
Structure & Performance
How technically and data-mature is the platform?
- •Technical Performance
- •Tracking & Data Integration
- •Structure & Information Architecture
Sustainable Attraction
How future-proof and inclusive is your offering?
- •Diversity & Inclusion
- •Transparency & Authenticity
- •Values & Social Responsibility
AI Reputation
How are you perceived by AI tools like ChatGPT and Gemini?
- •AI Visibility
- •Sentiment & Narrative
- •Competitive Position in AI
Digital Talent Index™ (0–100)
A comprehensive performance metric showing how effective your digital presence is at attracting the right talent – based on 6 main categories with 20 sub-indices and competitor benchmarking.
Your digital presence has clear gaps that limit your ability to attract talent.
The foundation is there, but several areas for improvement affect your ability to compete for the right talent.
You're above average with a digital presence that effectively attracts relevant talent.
You're among the top performers with a digital attraction power that positions you as a role model in the industry.
Powerful Analysis Features
Digital Talent Index™ evaluates your digital presence across 6 strategic categories and 20 sub-indices – for a complete picture of your talent attraction power.
20 Sub-Indices Across 6 Categories
Each analysis covers Attraction, Experience, Conversion, Structure & Performance, Sustainable Attraction, and AI Reputation – with detailed sub-indices within each area.
Digital Talent Index™ (0–100)
A weighted total index based on all 20 sub-indices, with clear visualization of strengths, weaknesses, and improvement potential per category.
Professional Reports
Export detailed PDF reports with scores, insights, and recommendations – ready to share with your team and management.
Prioritized Recommendations
Concrete improvement suggestions ranked by impact and feasibility, directly linked to each sub-index.
Trend Tracking Over Time
Compare analyses over time and see exactly how implemented improvements affect your Digital Talent Index™.
Attractified Certification
Achieve top results and qualify for the prestigious Attractified badge – proof of world-class digital talent attraction.
Detailed Reports You Can Act On
Each analysis report contains everything you need to improve your career page and attract more talent.
- Scores per category and total
- Key observations with impact analysis
- Prioritized improvement suggestions
- Comparison with previous analyses
Totalpoäng
Why Digital Talent Index™?
Your career page is your most important showcase for future talent. Digital Talent Index™ gives you the tools to understand, measure, and improve your digital attraction power.
Uncover Hidden Gaps
20 sub-indices pinpoint exactly where you're losing candidates – from SEO and mobile experience to application flow, employer branding, and AI reputation.
Prioritize the Right Actions
Every recommendation is ranked by impact and feasibility, so you can focus resources where they make the biggest difference.
Boost Your Attraction Power
Companies that act on their analysis results see a significant increase in qualified applications within 3–6 months.
Measure Progress Over Time
Track your Digital Talent Index™ from analysis to analysis and see concretely how each improvement drives you closer to industry-leading levels.
What's Your Digital Talent Index™?
Book a demo and we'll show you how 20 sub-indices reveal exactly where you can strengthen your digital attraction power – and how to reach the next level.